Our Story

We didn’t set out to start a travel company. We fell in love — with each other, and with an island.

Ochan grew up in Hokkaido. Peta grew up in the UK, building a career around children and young people. They met in Sapporo in 2014, while Ochan was renovating his first guesthouse — married in 2017, and welcomed their first son, Luca, in 2018. That same year, the first travelers arrived. The company and the family have grown up side by side ever since.

Why we do this

We kept meeting people who’d “done Hokkaido” — from a coach window, off a fixed itinerary, never quite touching the island we love. We knew a different one: the back roads, the counter with no menu, the onsen where snow falls past the window. We started Travel Hokkaido to give families that Hokkaido — the real one — with everything handled, so all you carry is your sense of wonder.

Not a booking desk. A local team that hosts the whole thing.

Ochan came up through hospitality and transport, building a small family of Hokkaido businesses from that first guesthouse. Peta spent her career caring for and drawing out the best in children and young people. Put those two together and you have how we work: trips run in-house by people who actually live here — our own vehicles, our own guides, our own drivers — looked after with a real duty of care, never passed down a chain of subcontractors. (Ochan will happily talk your trip through over a strong black coffee. Peta, over an Earl Grey.)

We know family travel, because we live it.

Four children later, we’ve had plenty of practice juggling generations, attention spans, and everyone’s idea of a good day. We build that same care into your trip — so grandparents and six-year-olds alike come home happy, and you get to be a guest on your own holiday instead of the tour guide.

The island we hope you’ll love too.

“Hokkaido is one of the most spectacular places in the world,” says Ochan. “Our dream is simply that you’d come to love it as much as we do.”

That’s the whole reason we’re here. Tell us the feeling you’re after, and we’ll build the rest around it.

Meet the six of us

Peta

Founder & Client Relations Director

Rural Japan life with 4 kids.

Ochan

Founder & CEO

Just started cycling.

Sam

Inbound Travel Specialist

Loves music.

Youmin

Travel Operations Specialist

Loves sweets.

Kazu

Tour Logistics Specialist

Loves traveling.

Michio

Brand & Marketing

Proud dad of 4.